If you own a business, be it a small or a big one, showing up on Google can make a big impact on it. When someone is searching for something related to your business or niche, you want your business to appear on that list. Here is where GMBP, also known as Google My Business Profile, helps.
It makes your business appear on the maps and Google search, showcasing its name, address, images, reviews and even the working hours. In short, it finds your business, and when it is found on Google, it automatically generates a bit of trust. The best part is that it is free. However, there is a catch: it works best when it has been set up properly. Let us break it down in a simple way.
What is Google My Business Profile (GMBP)?
Google My Business Profile, or GMBP, is a listing service by Google. It lets you manage the way your business appears in search results and on Google Maps.
With this profile, people will be able to see all the necessary information about your business, such as the contact info, opening hours, photos and videos, websites and even the reviews. The result a building of trust as well as an easy way for the business to be found online.
What is GMB used for?
To put it simply, GMB helps your business be seen. Mostly in the local search. Let’s say you own a stationery shop. When someone searches “Stationery shop near me” or “Notebooks shop near me,” your business can show up there on the map along with the directions as well as giving an option to call.
This translates to more visibility and more chances of having a lead turn into a sale.
What is the main purpose of Google My Business
To bridge the gap between the buyer and the seller is what the main purpose is. It helps the local businesses flourish by making them easier to find and contact. Think of it as your online front door. People can have a quick look at what you offer and who you are, and then make the decision whether or not to choose you to fulfil their needs.
What is GMB setup?
GMB setup is a process of creating, updating and verifying your business profile on Google. The setup includes entering your business name, category, locations, hours, contact details, website, etc.
Once those things are done, you need to do a quick verification process that will help to prove that your business is real. We will cover this in detail in the next section.
How to setup GMB?
Here’s how you do it, step by step:
- Go to the official Google Business site.
- Sign in with your Google account.
- Type your business name and pick the right category.
- Add your business address or service area.
- Enter your phone number and website (if you have one).
- Choose your verification method.
Now, here’s where it gets important. You can’t pick any method you want. Google's systems decide which verification option is available for your business. This depends on your type of business, location, hours, and other details.
You might be asked to verify using
- Video recording (showing your business space, tools, signage, and you)
- Phone or text (Google sends a code)
- Email (you’ll get a link or code in your inbox)
- Live video call
- Mail (they send a postcard with a code)
In some cases, you might need to do more than one of these. Once you complete the step, you may have to wait up to 5 business days. Google will send you a confirmation email when it’s done.
After that, your business will go live on search and maps. Now, anyone looking for your service can find you with just a few taps.
Create a Google Business Account
To get started, you’ll need to create a Google Business account using your existing Gmail ID or make a new one just for your business. Once logged in, you can manage everything from updating hours to replying to reviews in one place.
Keeping your account updated helps your business stay active and relevant in local results.
Google Business Profile
Once your setup is complete, your Google Business Profile becomes visible to the public. This profile shows everything a customer might need: your name, hours, contact info, directions, and reviews.
It also lets customers post photos, leave ratings, and ask questions. All of this helps your business look more active and trustworthy.
Final Thoughts
Getting your business online doesn’t need to be complicated. GMBP makes it simple. Set it up once, and it can bring in new customers every day, even when you’re closed.
Answer a few questions, verify your details, and let your profile work for you. Whether you’re just starting out or you’ve been around for years, having a Google Business Profile is a must in today’s world.
For more information, you can visit here: What's new in Google Business Profile?
Author: Heta Desai Baandal (Founder)
