To give a culinary context, short form content is the breakfast while long form, a full meal. Both serve a different purpose and audiences. When the message is a quick, easy to digest piece it is often referred to as short form content, on the other hand the one which provides in depth information and requires time is categorized as long form content. Combining these 2 can help marketers and decision makers form an efficient marketing strategy. Companies can leverage the expertise of a top digital marketing agency in Mumbai to have fruitful results.
Understanding Short form content.
The wide umbrella of short form content encompasses social media creatives, updates, newsletters and even articles (short ones). The main life purpose of this form is to grab the audience attention and provide them with bite sized info. In a world which is full of knowledge, short form content can be consumed quickly and grab users’ attention which is the main currency in this digital era.
Let’s shed some light on some key features.
Time factor: Short form is particularly effective to engage audiences who have limited time, such as people commuting, waiting for their order to arrive, in a que or ones who want to kill some time etc. Reels are a great example of this. Brands can produce interesting reels and posts that grab the user’s attention by promoting their products and services in bites sized information that users can consume rapidly. Furthermore, they can collaborate with influencers to expand their reach. As one of the best social media agency in Mumbai we help businesses to achieve their content needs in an effective manner.
Shareability: Posts that are concise and short tend to be shared among friends. This can help a business in many ways. It is equivalent to the word of mouth. When a post or a form of content gets shared among a group of people it creates a ripple effect and can help brand awareness immensely.
Sparks curiosity: This is mostly seen in promotion of a TV series or a podcast, where a snippet of the video is shared in the short form. Once the audience finds it interesting, most of them will search out for the entire details. This can be a great way attract audiences that can be interested in your products or services. The best example of this is Traya which uses the platforms effectively to harness the power of short form content.
The magic of long form content
Long form content usually extends beyond 1000 words. The long form content types are in depth articles, guides, whitepapers, E-books etc. The main plus point of this form is its capacity to provide in dept information on a topic. It allows the reader to delve into the subject offering detailed information and insights.
Key points:
Authority: When readers encounter a piece of information that is well researched and adds to their knowledge, they are more likely to view the creators as an expert. This helps to create an authority, which builds trust, reputation and customer loyalty.
SEO: Long form content is the heart of SEO. Long form pieces encourage the people to be on the page for a longer time which signals the search engine that the content is valuable and can lead to higher ranking and visibility, this further can be amplified by using relevant keywords.
Engagement and retention.
Short form is best to earn engagement while the long form bestows good retention. Each one has its own pluses and minuses, just like life. But it’s the combination of these virtues and flaws that make the existence beautiful. Businesses can weigh these qualities and decide the perfect combination for their marketing campaigns. Being one of the best social media agency in Navi Mumbai, we at @SocioMark help businesses like yours to excel in their marketing campaigns using a combination of long and short form content.
What to choose…
The choice between the two ultimately depends on the audience and the message. Short form is best for encouraging quick interactions while long form provides in depth knowledge of the subject. For the best results the combination of both can prove to be highly effective.
Conclusion
We are what we choose. This saying is not only applicable to humans but also the content that we display on our page. Based on their voice, businesses can choose the content that resonates best with their customers.
Mix quick insights with deep dives for a winning content strategy.
Author - Rishi Vishwakarma (SEO Executive)
