Landing pages are like the protagonist of a well performing performance marketing strategy. These are the magic pills that turn clicks into conversions. If you are putting your hard-earned money into the paid campaigns, your landing page must work as hard as your ads to deliver the outcome. The success of the strategy is not solely dependent on the ads, the landing page is 50% shareholder in the deal.
For High converting landing pages which maximize ROI keep reading below.
Define your audience
Know whom we want to talk to. Who are the people whose attention that we need. Who are the ones that would help us achieve our goals. When you ask yourself these questions, you’ll find your target audience. Let’s say that you are a company that make pencils, in this case, targeting people in their 40s and 50s would be just like shooting an arrow in the darkness hoping it strikes the target. Similarly, if your target is to drive leads through paid ads for B2B your page should have clear steps and benefit the businesses that are looking for a practical solution.
Write good headlines
In the words of the legendary adman David Ogilvy, “When you have written your headline, you have spent eighty cents out of your dollar”. Headlines are the first thing that readers see. If it’s not impactful the person won’t spend his/her valuable time reading the body copy. Give them a reason to keep reading. E.g., a person or a business clicking on paid ads services wants a solution, the headline should convince them that you have got what they are looking for. To summarize – earn your audiences attention.
Simple and effective design
The concept of minimalism works in both architecture and website design. The more space, the better the aesthetic and feel. Cleanliness also lets the focus be on what really matters. A cluttered design shouts inefficiency and confusion. Just like you keep your surroundings neat and tidy, keeping a web page clean grabs more attention and drives higher results. Use fonts, visuals, and colors that align with your brand and give an elegant look.
Add a clear CTA
CTA (Call to action) is the final step in the journey of the visitor. Whether this visitor becomes your customer, that entirely depends on the CTA. Your call to action must be capable of convincing a person to buy your product, service or enroll in the course. For example, if you are targeting local audience, such as someone looking for a , ensure that the CTA conveys the proximity and personalized services.
Mobile Responsiveness
Majority of the people clicking on the ads are mobile users. Let’s say a smartphone user clicks on your ad, they come on your website, but if your website isn’t mobile friendly it can lead to a loss of conversion. Test your pages on multiple devices to have smooth navigation and fast loading speed.
Benefits over features
No body wants to listen to a salesman who just talks about himself. If a person has invested crucial seconds of his life into visiting your website, you have no right to bore him. Instead of what we have shift the focus on how we can help. This approach works best for both paid ads for B2C and paid ads for B2B.
Read More:- https://www.sociomark.in/blog/top-5-paid-media-platforms-to-drive-high-quality-traffic-to-your-website
Final thoughts
A high converting landing page demands attention to detail and careful planning. From knowing your target audience to designing the page every element plays a vital role. By following these points, you can increase the chances of your landing page generating good ROI though the PPC campaigns.
A great landing page is like a good handshake—firm, welcoming, and hard to forget.
Author - Rishi Vishwakarma (SEO Executive)
