SEO is the secret spice of a well performing website. It’s like the one vital component of a machine that makes the whole structure perform. There can be 100 different good things about your website but if it doesn’t appear in the google search results, then there is no use. This is where SEO comes in use. It helps your website to rank in web search results. Just like there are many strategies, there are also many mistakes that people tend to commit.
Below are a few common SEO miss steps and how to avoid them.
Ignoring keyword research
Keywords are the phrases or words that your target customer will search for. Using proper keywords will attract the right audience and show your website to them in search result. Imagine you have a party at your home, and you give the wrong address to the guests, the result - zero visitors, that’s what happens when we target wrong keywords. You can use tools like google keyword planner to research and inculcate them in your website content to get the best results. As a top SEO agency in Mumbai, we understand the importance of the right keywords. With extensive experience and a wide clientele of esteemed clients we have helped businesses achieve their SEO objectives.
Keyword Stuffing
Stuffing yourself with food even when you are full can you make your stomach upset, while stuffing keywords can make google upset. Keywords stuffing is when you use the same keyword excessively in your content, making your content sound unauthentic. This tactic not only triggers the readers but also the search engine. The result- it penalizes your website.
Write content that provides some value and is engaging to the reader, rather than focusing on keywords only. Prioritize readability and sprinkle your keywords naturally in the content dish. Let the flow be smooth and natural.
Neglecting On page SEO
You are going to a meeting that could help you close a big deal, but then you miss the bus and the meeting as well, sounds painful, right? This is similar, when the on-page SEO is neglected. On page SEO refers to optimizing individual pages so that they rank higher in the search results. It includes titles, tags, meta descriptions and headers. If these elements are not optimized, it can lead to missed opportunities. Make sure each page has a clear title that has your main keyword in it. Use your copywriting skills to create engaging titles that would encourage the readers to click on your website. Use header tags and organize content and include keywords where relevant. This helps both the search engine and the reader to understand your content.
Poor quality content.
When a reader takes the effort to visit your page, don’t bore them, rather treat them with some entertaining content. Search engines prioritize content that is original, is valuable and answers user queries.
To avoid this pitfall, create content that is authentic and relevant to the audience. Keep on regulating the content regularly so that the search engine knows that you are active, and your website is worth ranking. As one of the best digital marketing agency in India we help our clients create engaging content that drives traffic and results.
Overlooking technical SEO
If a website is taking too long to load, the normal reaction of a first-time visitor would be to hit the back arrow. As a business you don’t want this to happen, because lesser the traffic, lower your website will appear. Similarly, things like broken links, improper URL structures can hinder your rankings. Regularly check your website for technical issues. You can use tools like google search console to identify and fix these problems. To improve loading times, optimize your photos, turn on browser caching, and consider utilizing a content delivery network (CDN). As one of the leading SEO agency in Navi Mumbai, we can transform your online presence into a powerful growth engine.
Neglecting Mobile Optimization
In today’s day and age, almost every person has a smartphone. If your website is not mobile friendly, then you are missing out on a major opportunity. A website that is not mobile friendly can lead to a higher bounce rate. To solve this problem, use a mobile friendly and responsive design that can shapeshift itself to various screen sizes. Google also uses mobile-first indexing, meaning it ranks websites based on their mobile versions, so this step is crucial.
Ignoring Analytics
Analytics helps you to know what is working and what is not. If you are not using the power of analytics, its similar to shooting an arrow in the dark, hoping that it would somehow land on the target.
Use tools like google analytics to know important data such as site traffic, user behavior and conversion rates. By understanding your audience, you can frame strategies accordingly and get the most out of your SEO.
To summarize, SEO is an important aspect of the marketing strategy. By dodging these common errors, you can ensure that your page gets optimized and ranks higher in the search results.
Polish your SEO and let your site shine!
Author - Rishi Vishwakarma (SEO Executive)