If you’re reading this, you probably already know that the Internet is no fad. Every day, more and more people are using the Internet and delving into the online world. This means that the time for brick-and-mortar stores is long gone. In current times, even if you do not have a brick-and-mortar store but have a website, you can drive sales and generate revenue for your business. How, you ask?

Digital Marketing. That is your saving grace. Although it is a very wide category, knowing which activity to incorporate in your overall business marketing strategy is essential and doing the right thing at the right time can prove to be extremely beneficial for your business. Below are some digital marketing tips that are crucial for every small business:

1. Have a simple yet effective website:

A website is like the face of a brand in the digital world. It is a business card or brochure that people see before making contact. That’s exactly the reason why it needs to be impressive and impactful. But too often than not, people confuse impactful with complicated.

An effective website is simple, doesn’t have too many elements and communicates perfectly about the brand. A simple website also has advantages like good user experience & easy website management.

Also Read - Digital Marketing Strategy for a new product launch

2. Update your Google My Business:

Having a Google My Business profile is important for any business as it helps you control how your brand is perceived by your prospective customers online. If you don’t already have a GMB profile, make sure you create one today. Also make sure to keep updating your Google My Business account as it helps with your local SEO. If you’re looking for more ways to rank on local search, read our blog on local search 

Don’t forget customer reviews. According to a brightlocal study, 30% people said they looked at reviews when judging a local business. So keep an eye on your customer reviews and engage with them.

Also Read- REASONS TO INCLUDE PODCASTS IN YOUR DIGITAL MARKETING STRATEGY

3. Focus on Social Media:

As a small business, having a social media strategy can give your business the boost it needs. Posting content and engaging with your target audience on social media helps build trust and credibility, helping you build a brand image. However, as a small business, you’re probably wondering which platform to focus on? Ideally, it is recommended that you focus on the platforms where your audience is hanging out. However, as a rule of thumb, if you’re in the B2B business, LinkedIn and/or Twitter would be a natural choice of platform to focus on. For B2C business, Facebook and/or Instagram would a better choice.

4. Optimize your Local SEO:

The first step to having a good local SEO strategy is having a Google My Business profile. Link building is also equally important. You can build links from newspaper sites, blogs, sponsorship sites etc.

5. Collaborate with local Influencers:

Influencer marketing is a fundamental tool and if done correctly, it can prove to be an invaluable hike in your business. Influencers are people with a large social following on the top social media channels of today and are considered experts in their niche. They have built trust with their audience, and a recommendation from them is social proof that your brand is reliable and good.

CONCLUSION:

When embarking on a journey to build a digital presence for your brand, remember not to overthink things. Have a plan with specific goals in mind, and work towards them. When you have a direction, a path to follow, your work is half done. It can be daunting but starting slowly will ensure results. If you need assistance with building a digital presence for your brand, feel free to get in touch with us at business@sociomark.in or DM us on our socials! You can also check out some of our work here!

Author : Heta Desai (Managing Director)