Digital marketing is a field that’s booming in different aspects. Businesses who have built an online presence for themselves have benefited hugely by being an early riser. A major part of any digital marketing strategy is the tools used in executing it. A digital marketing tool is any tool that helps analyze, simplify, and manage your marketing efforts.

CHOOSING THE BEST INTERNET MARKETING TOOLS

While there may be numerous digital marketing tools available in the market, it’s essential to know which one is the best for you and your campaign. We understand that it’s not an easy task and there are multiple things to consider, let’s look at some of the most important factors to help you find the best tool for your business. Usually, when you’re looking for a tool, you need to look at these 5 factors:

1. Functionality

2. Integration

3. User Experience or User Friendliness 

4. Price

5. Maintenance

In this blog today, we’ll be talking about some of the top tools for digital marketing. You might be familiar with some of them already, while others might be new to you. Let’s dive in.

1) CONTENT MARKETING TOOLS -

Also Read- REASONS TO INCLUDE PODCASTS IN YOUR DIGITAL MARKETING STRATEGY

As many as 82% of B2B marketers use ‘content marketing’ as part of their marketing strategy. But if you haven’t ever tried it before, it can be daunting. Luckily, there are several content marketing tools out there like HubSpot, Buffer and Coschedule to name a few. These tools can help you get started on your content marketing strategy. Buffer is a great tool, when you want to set up your social media posts beforehand for the best performance. It also offers the option to see what your audience is talking about, making sure that the content you create resonates well with them. When it comes to content creation and curation, look no further than HubSpot and Coschedule. They help you identify opportunities for creating impactful social media posts. These tools come in handy if you’re a one-man team doing everything from start to finish.

2) ANALYTICS TOOLS -

You might have heard of Google Analytics. Everything from your good old Google Analytics (to track your website traffic) to social media analytics tools like Facebook Insights and Twitter Analytics, all come under analytics tools. These are another group of online marketing tools for digital marketers. They help you track your performance and develop result reports, providing data to optimize your future campaigns for even better performance.

3) DESIGN TOOLS -

Source: Canva

Design is another aspect of digital marketing that comes into play when creating ads and posts for social media. Although 32% of marketers say visual images are the most important form of content for their business, at the same time design and visual content is the biggest challenge for 23.7% of content marketers. (Source: https://visme.co/blog/content-marketing-statistics/) Tools like Canva and Photoshop are a boon to people without extensive design knowledge. They’re easy to use and effective while creating ads and other forms of visual content.

CONCLUSION:

Whether you’re just starting out or are a veteran, these tools will definitely help you simplify and streamline your digital marketing efforts. These tools are certainly not the only ones and there are several other tools available out there - you just need to pick one and start using it to see which one brings you the desired results. If you need any assistance in your digital marketing efforts, feel free to contact us at business@sociomark.in or DM us on our socials!

Author : Heta Desai (Managing Director)