Why your business needs a voice search strategy today!
Imagine being able to search for something – ticket bookings, weather updates, or a nearby coffee shop, all with simple verbal communication. That is the future of search and it might not be a distant future.
Voice search works on voice technology that not just catches the keywords, but the intent and context behind the search query as well, presenting better search results to users. At this rate, it is predicted that 50% of all searches will be voice-activated by 2020. Think of it like this - you are talking to a voice interface platform, it could be Siri, Google voice search, Cortana, Alexa, Bixby, or Watson. The AI software uses natural language processing and text-to-speech feature to understand your search query and the intent behind it, based on your search history and the context behind the query. Voice search bets on the AI's understanding of the context and intent of the search query to present the best search result to you directly.
The reason for this shift in demand can be attributed to voice search being fast, smart, convenient, and lets you multi-task. But what does all this mean for businesses? How can it impact businesses and how can they integrate SEO for voice search? Let us shed some light on that.
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As of now, there is a first mover’s advantage prevalent in the voice world and getting your brand ahead of your competitors by integrating a voice strategy in your entire marketing strategy is crucial now. Voice search opens an entirely new opportunity for brands to build their credibility and their written communication must match their voice communication to make sure there's consistency in the brand’s image. Moreover, voice interaction is faster than text-based so brands can build a more seamless and natural communication pattern with their audience to build loyalty. In today’s busier than ever world, consumers want to get their queries answered in a jiffy and that is what exactly what voice assistants are helping brands do. With regards to SEO (Search Engine Optimization), it will soon be VSO (Voice search optimization). Currently, typed and spoken queries bring different results. So soon enough, marketers and SEO analysts will have to integrate voice search SEO strategies and learn how to use VSO for their benefit, making sure that their brand ranks in the featured snippet on voice search engines, where voice assistants pull their data from. Businesses will also have to make sure their websites are optimized for voice search, as well. Since voice search is not just about voice recognition, it is also about voice understanding so AI-powered voice search assistants can help you gain insights about your audience and provide them with an exceptional customer experience, building a brand’s recall value. Having a sound voice search strategy is not just about being found, it is also essential to get a head start in the game right now and get ahead of your competitors. For example, consider yourself as a resort owner and your business does not have a voice strategy in place. When a prospective customer searches for resorts near them using voice, there is a good chance they will find your competitors who have a voice search strategy rather than your business.
Voice-based interaction is only going to increase in the coming years so make sure your brand has a voice search strategy in place to get ahead of the competition.
If you're still not sure how to integrate voice-search in your brand’s marketing strategy, feel free to contact us anytime and we’ll help you get a kickstart ahead of your competitors. You can contact us through firstname.lastname@example.org or you can DM us on our Social Media.
Author - Heta Desai (Managing Director)