Dos And Donts Of Social Media

The social media marketing has created a boom in the recent era, making the business people go mad in marketing their products digitally. Every organization is following the viral trends to put in their business for promotion. A trend is a subject that flows like a wave on one or more social media platforms for a limited duration of time. It holds consumer interest and makes itself the current topic for conversation. Social Media Marketing is only about four things –

                                                             CREATE > POST > SHARE > TREND 

In today’s world, most of the people stay up on their phone and hunt for the quirky yet best content they want to share-

Social Media Icons

But why Social Media Marketing?

ENGAGEMENT- To engage the users through trendy posts creates a ‘buzz’ about the business that leads to the result of getting new opportunities. Hence Social Media Marketing is the best method to pave the way for a successful business. But when it comes to handling social media marketing, we need to be very careful about our actions from the very start to end.

Every startup makes some of the other mistakes from which they learn and go forward in making their businesses succeed. Here are some Do’s and Don’ts we need to follow when we want to be good at what we are doing -



1. Listen-Research-Plan
Planning is the most prominent part of any action. First, listen to the needs of your customers, do perfect research about your products, target audience, keywords associated and then plan your posts accordingly with what will go up and on which social media handle.

2. Short-Simple-Creative
Short, simple yet creative quirky posts are rapidly shared than any other generic post. Make your post so creative that it ends up urging the audience to share.

3. Help more than sell
Connections mean a lot when it comes to Business. Posts are for sharing the information, but it should also show about the services you provide. Its leads you to interact with your audience.

4. Use Hashtags
Go with the flow of ‘Hashtags’. Hashtags rule the entire social media. Set a hashtag with your post for easy engagement.

5. Follow timings
Note the engagement timings of all the social media handles you use and post accordingly to increase the number of reach as well as engagements.

6. Think before you tag
Tagging is a must but whom to tag is a question when it comes to tagging for the business posts. Good homework about the profile is required before you tag them.


1. Force
Don’t just force or constantly beg your followers to share, re-tweet, like or comment. It may irritate your followers.

2. Repeat post & messages
Don’t upload the same messages, posts again and again. It may annoy your followers and hence they might unfollow your social media pages.

3. Write slangs & poor grammar
Slang’s work best for informal post’s on social media, but not good with the ‘business’ post on social media accounts. Due to which, you might lose the authenticity of your business.

4. Only broadcasting
Don’t just broadcast your messages with generic content. It may keep you out from the viral chain.

5. Ignore messages
Don’t ignore the messages regarding the queries. Design message/comment templates for good formal communication.

6. Excessive Promotion
Don’t just use social media for your business promotion as people need a variety of content.

Social Media Marketing is one of the best ways which keeps you in buzz, makes your business reach and grow more, and makes you interact with your audience.

However, for good and effective marketing, you need a team of good digital marketers. Sociomark, a digital marketing company, ready to give you complete guidance and handle all your work to make your customers happy. An expert team at Sociomark will provide a complete marketing solution related to effective creatives, best captions and catchy content. Our services include Website Design and Development, Social Media Marketing, SEO & SMM; Affiliate marketing, Digital PR & associations, App & website development, Blogging & Influencer Outreach, Content Writing and many more. Reach us and grow more!


Author : Darwin Anthony (Social Media Manager)

Reviewed By : Heta Baandal , Managing Director - Sociomark

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