In today’s consumer-driven world, we’re bombarded with ads left, right, and center. Messages asking you to buy some product or another, this is what makes retail marketing so challenging. Marketers are fighting for your attention, so they can make you swipe your cards and buy their products. According to iber.org, the Indian E-commerce market is expected to grow to US $200 billion by 2026. So, if you are a retailer with an e-commerce website and a brick-and-mortar store, how do you drive sales for your business? In this blog, we’ll explore strategies that enhances customer experience and increases sales.
1) INTEGRATE AI & CHATBOT:
Artificial intelligence and its applications for driving sales have gradually increased in the past few years. One of the most widely used options is chatbots. AI bots are used to reply to simple queries and provide 24-hour assistance. As chatbots become more intelligent, they are growing more and more in popularity with retailers. They’re convenient, more efficient, and cost-effective than customer service representatives for simple customer support. It is one of the creative ways to increase retail sales.
2) USE REAL-TIME CUSTOMER REVIEWS:
No matter how good a product or service may be, customers want to know what it offers and whether it is as good as the website or ad claims. According to one study, 88 percent of consumers said they trust online reviews as much as they do personal recommendations. You can talk all you want about the product, but real trust is built when you show your prospective customers what your previous customers have to say. Reviews may increase online sales gradually, but they are a steppingstone in spreading brand awareness. So, encourage customers to leave their honest reviews on the product page itself - be it good or bad. We used customer reviews for our client Ayushakti Ayurved to build trust and credibility among their customers. For the detailed case study, click here.
3) CREATING A CUSTOMER-CENTRIC CULTURE:
With all the innovation and progress in today’s technology, it’s easy to lose sight of the most essential aspect of your strategy - your customers. Keeping your customers first is essential for any retail business owner, be it big or small, online-only, or a traditional brick or mortar store. Understanding your customers, their buyer’s journey, their pain points, and then implementing a strategy that works to relieve them of those pain points is an effective way to drive sales. It brings together all technical aspects and adds a sense of humanity back into retail marketing.
The basics of retail marketing are simple. All you need to make sure is that your customers have the best experience with your brand. Keeping things simple like the UI/UX of your website easy to use and understand, contactless payments, data security etc., all in working order helps your business be a step ahead of your competitors and ultimately, drive more sales for your retail business. Looking for ways to increase sales in retail? Reach out to us on firstname.lastname@example.org or DM us on our socials and we’ll be glad to help you boost your sales!
Author : Nikhil Dhotre (Business Development)
Reviewed By : Heta Baandal , Managing Director - Sociomark