It's no secret that we are living in an era where the attention span of users on every medium keeps varying. The ability or strategy to capture the attention depends on the content that you are publishing. You can either produce content in written, static image or video format, but unless you don't care about the needs of your community - your efforts will be in vain. Let's just understand why the single most important strategy in content marketing today is 'Video'.
Just like marketing has evolved in this new age, the way people want to consume the content; has also seen a drastic change. People today, just don't want to see & read the advertisements; or watch the ads that interrupt their experience on various platforms. They want genuine, authentic & helpful content - that will bring them value. Although, the algorithmic changes may erupt once in a while, but if your approach is trustworthy - it won't make much of a difference.
WHY VIDEO IS THE KING AND WHY BUSINESSES SHOULD INVEST IN VIDEO MARKETING?
According to a survey, 94% of marketers say video has helped increase user understanding of their brand's product or service. People watch significantly more videos than ever before. Nowadays, it is the consumer's favourite type of content on social media. It is favoured due to the potential to explain everything within minutes.
A Google statistic says - 6 out of 10 people would rather watch online videos than television. Every day, 250 million hours of videos are watched on YouTube. If the brand's core strategy of promotion doesn't have videos, it will be really hard to capture the attention of that desired target audience.
THE MANY BENEFITS OF VIDEO MARKETING INCLUDE:
1. Videos boost the conversion rates
2. Search engines love them
3. Videos build trust & credibility
4. Videos encourage higher engagement
5. Extraordinary recognition to brands
6. Videos educate, entertain & convert
7. Videos have higher chances of going viral
By 2022, 82% of the global internet traffic will come from video streaming and downloads. The rate at which the popularity of videos has grown, it will not be a surprise if every business or personal brand chooses video as their only approach of communication.
MORE MINDBOGGLING STATS TO EMBRACE VIDEO AS A STRATEGY:
1. Social media posts with video have 48% more views
2. Marketers get 66% more qualified leads per year
3. 90% of Twitter video views happen on a mobile device
4. Facebook has over 8 billion video views per day
5. Video campaigns on LinkedIn have 50% view rates
6. A website is 53 times more likely to reach the front page of Google if it includes video
7. Nearly 50% of internet users look for videos related to a product or service before visiting a store
Although, there are immense benefits of using 'video' in the promotional strategy. But one should never forget that the content should provide value to the user. A brand has to hear what the community is saying about them. Video might be the modern way of communicating your message, but you should share the message with a purpose.
We at Sociomark, are more inclined towards creating impact through our video marketing services. We'll help you in reaching your audience comprehensively.
Data Sources: Google, Biteable, Cisco, Wyzowl & Other Internet Sources
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