The introduction of new social media sites and channels has changed the rules of digital marketing. In the ever-changing world of social media and digital marketing, the phenomenon of Influencer Marketing is shaping the way companies do business. Influencer marketing is a great strategy that helps a company increase its product awareness in the marketplace. After the highly visible impacts of influential Influencers all around, businesses are now looking for ways to use the influencer’s reach and build their authority in their niche. Trends come and go but the core of influencer marketing is still the same, the key is to understand what these changes mean for your brand, where your brand sits in the market, and where you want to be. In this blog, we’ll discuss the 7 key steps that every business needs to follow to run an Influencer Marketing campaign.
Know what your ultimate Goals are
What most businesses do not remember while running an influencer marketing campaign is that the goals aren’t set according to the campaign. The campaign should be following the goals. So, the first step is to define your goals, to define what outcomes you are hoping to achieve with the Influencer marketing campaign. Then, you need to choose your Key Performance Indicators (KPIs) to know if you’ve got the results that you expected. And once your goals and KPIs are set, the strategies must be planned accordingly.
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Choose the Campaign that Suits the Company's Goals
While there are many methods to conduct an influencer marketing campaign, it may be difficult to determine which influencer marketing campaign is right for you. The campaign type should be set by keeping your goals in mind. The chosen campaign type must help you in achieving those set goals.
Some of the most popular types of campaigns are:
- Social media takeovers
- Sponsored posts and blogs
- Unboxing and gifting
- Contests and Challenges
- Pre-release campaigns
- Brand Ambassador Programs
- Affiliate marketing
Influencer selection & Outreach
After setting the goals, planning the strategy, and choosing the campaign type, the next step is to choose the Influencers and reach out to them. Choosing the right influencer for your brand is extremely important, therefore, it is crucial to know why and how an influencer will be able to help achieve your goals. In order to select the right influencers, you must know your product and your target audience. Once that’s decided, you’re supposed to reach out to the selected influencers.
If you’re new to the game of Influencer marketing then, you will find it all the way more difficult. That’s why Sociomark does it all for you.
Sociomark has a team of experts who understands the ins and outs of digital marketing including Influencer marketing. Sociomark provides you with all the solutions to run a successful Influencer marketing campaign.
Onboarding and Communicating the Goals
When it comes to influencer marketing, your influencers are the face of your brand. They are the ones who will show off your product or service and get the word out. Therefore, the selected Influencers must understand your goals and motives behind the campaign. It’s crucial that the influencer’s ideas must align with your vision and the Campaign.
Once the company’s and Influencers’ goals are aligned, it is time to execute it. It’s finally the time for the influencers to create the content for your brand. But it's important to ensure your influencers have everything they need to make content for the campaign. Also, it is always better to double-check things that’s why before the influencer publishes any of the content, the company should review and validate it first.
Your campaign is finally on the Influencers’ feeds. It’s now the time to amplify the campaign. Make sure to repost all the content on the company’s social media channels. Additionally, use all your social media channels to amplify the campaign.
Analysis of Campaign’s Performance
Now, the last step is to check whether the campaign has been a success or not. To analyze the campaign’s performance, you will have to measure the Key Performance Indicators (KPIs) which were chosen at the beginning of the campaign. To calculate ROI and earned media value, tracking results is crucial. Depending on the results, you will know whether influencer marketing was worth the investment.
Author : Heta Desai (Managing Director)