SEO Optimization
Key Problem:
Despite being a 30-year-old brand, Shahenaz struggled to achieve significant sales on online platforms. Their primary focus was to increase sales and improve online performance.
- Insufficient content
- Poor keyword optimization
- Slow page speed
- Unoptimized header and footer
- Missing schema markup
- Weak local SEO
- Missing feature images
- Non-mobile-friendly design
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Sales Performance
- Step 1: We began by focusing on 16 specific keywords for the website, resulting in a sales increase of 5-10%.
- Step 2: In the next stage, we expanded the keyword list by adding 5 more, leading to a growth rate boost of 20-30%.
- Step 3: Continuing our strategy, we introduced 6 additional keywords, which propelled sales to increase by 50%.
- Step 4: Currently, we are optimizing for a total of 30 keywords each month, resulting in a remarkable 75% increase in sales.
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Our Achievements
Organic Traffic
68% of our website visitors came from generic search.
Organic Click
20.1k organic clicks show high engagement from SERP.
Organic Impression
1.54M organic impressions highlight strong search visibility.
Organic Sale
75% of sales were from organic traffic.
- Selected 30 important keywords to improve Shahenaz's online search visibility.
- Ensured higher ranking on Google Maps for 13 different locations.
- Conducted product listings online to expand reach and accessibility.
- Answered questions on platforms like Pinterest and Quora.
- Wrote new blog posts to increase awareness.
- Implemented Google tools to track website visitors and their sources for continuous improvement.
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Keywords Growth
From October 2022 to July 2024, Shahenaz's organic keyword performance has improved significantly:
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- Top 3 Positions: Increase in keywords.
- Top 4-10 Positions: Significant growth.
- Top 11-20 Positions: Gradual rise.
- Top 21-50 Positions: Noticeable improvement.
- Top 51-100 Positions: Consistent growth.
- SERP Features: Continuous presence.
The graph shows a steady upward trend, reflecting successful SEO strategies and enhanced search visibility.
Traffic Growth
From March 2023 to June 2024, Shahenaz's website demonstrated significant growth and visibility:
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- Total Clicks: 20.4K clicks, showing strong user engagement.
- Total Impressions: 1.55M impressions, indicating high visibility in search results.
The performance graph shows a steady increase in both clicks and impressions over the year, highlighting successful SEO efforts and growing interest in Shahenaz's offerings.
Our Creative Website Banners
Website Banners
We created website banners that matched the ongoing social media grid, ensuring a consistent and visually appealing brand presence across all platforms.
Social Media
The Problem:
Limited Brand Awareness:
Website Banner
Before We Entered:
Social Media Feed
Before
After
Our Solution:
90-Day Game Plan
Our Mission
To increase sales and enhance brand awareness of Shahenaz by showcasing the premium quality and cultural richness of our ethnic wear.
Our Vision
To become a leading premium ethnic wear brand that celebrates India's heritage through contemporary designs, known for its elegance and superior craftsmanship.
Our Goals
To achieve a significant growth in sales and establish a strong brand presence in the market, resonating with customers who appreciate high-quality ethnic fashion.
From Basic to Chic
Enhanced Feed Layout
Before
After
Our Campaign
Shaan Hai Tumse
Impressions Increased By
Enhanced Brand Image
The Women's Day campaign showcased Shahenaz as a brand that values diversity and empowerment, strengthening its reputation as an inclusive and socially conscious label.
Impressions Increased By
Video Views Increased By
By featuring inspiring stories of plus-size dancers and acid attack survivors, the campaign resonated with a wide audience, leading to increased social media engagement and positive customer feedback.
Impressions
Reach
Video Views
Mother Day Campaign
Mulmul Sa Rishta
Impressions Increased By
Boosted Engagement
The Mother's Day campaign's heartfelt and relatable content led to high engagement levels, with the reels generating a significant number of likes, shares, and comments from our audience.
Video Views Increased By
Strengthened Community Connection
By celebrating mother-daughter bonds, the campaign deepened our emotional connection with the audience, resulting in many positive comments and strengthening our brand community.
Impressions
Reach
Video Views
Visually Pleasing Grids
In-House Video Initiatives
We transitioned from professional videos to raw, relatable, and trending in-house videos, aiming to authentically showcase their products and brand story while enhancing engagement and demonstrating our commitment to quality and creativity.