It is no secret that the days of businesses just being online are long gone. The question is not 'Is your business on social media?' anymore, it has changed to 'Is your business using social media correctly?' There’s a rapid increase in social media usage, 3.6 billion people were using social media in 2020 and the number is estimated to go up to 4.41 billion by 2025. According to eMarketer, Facebook saw a 70% increase in usage of all its apps, during the lockdown period. Just like your financial plans and goals, even your social media requires a strategy to reach your goals.
WHAT IS A SOCIAL MEDIA STRATEGY?
Social media strategy defines how your brand behaves on social media and interacts with your target audience. It defines which tools and platforms your brand will be using to achieve its objectives. It isn't a detailed plan of action, but it lays down the groundwork for you to start building one. It guides your actions and acts as a roadmap for your business.
Also Read- EVERYTHING YOU NEED TO KNOW ABOUT OMNICHANNEL MARKETING
SOCIAL MEDIA STRATEGY BENEFITS –
- Stay ahead of the competition:
Without a strategy for your social media, you’re publishing content with no rhyme and reason, and customers can see that. A social media strategy gives you direction and typically ensures better results since your efforts are now aligned with your goals.
- Influence:
Do not underestimate the power of peer or influencer recommendation. Every social media channel has influencers, and they have the attention of your target audience. From celebrities to social stars, they are everywhere. And if they are not talking about your brand/product, you risk losing mindshare to competitors whose products are being talked about by these influencers.
- Leave a good brand legacy:
Being on social media allows your brand to have an image and interact with your target audience, creating conversations that will ensure that the TG can relate to the brand more and more. If you are not on social media already, now would be a good time to start!
EXAMPLES OF SUCCESSFUL SOCIAL MEDIA STRATEGY:
Having a successful social media strategy and planning means more people are engaging with your brand & that brings in business. The following examples should give you enough inspiration to get started!
- HUMOUR – NODWIN Gaming
We all love a good laugh and meme marketing is all the rage these days. We leveraged the same for our client NODWIN Gaming, to establish a unique bond with the target audience and make the brand more fun to engage with.
- TOPICALS – DUNZO
Dunzo has integrated topicals seamlessly into their social media strategy. From social media trends to political news, they have incorporated them easily into their strategy.
QUIZZES – SWIGGY
Quizzes are a great way to interact with your audience and no better place to do that than Twitter. Swiggy uses quizzes to expand its reach and start a conversation on the page to keep the engagement rate high throughout.
HOW TO DEVELOP YOUR OWN SOCIAL MEDIA STRATEGY?
Before you start developing a social media strategy, you should know the answers to
these 5 questions-
- Why is it important to have a social media strategy?
- Who is your target audience?
- What will you be sharing?
- Which platforms will you be sharing it on?
- When will you be sharing it?
Developing a strategy might seem difficult if you’re doing it for the first time, but worry not, your efforts will lead to fruition. Just shift your mind from the daily tasks to the bigger picture!
Having a hard time developing a strategy? Reach out to us on business@sociomark.in or DM us on our socials. We’ll set you right up with a strategy that is personalized and tailored to your brand goals!
Author : Darwin Anthony (Social Media Manager)
Reviewed By : Heta Baandal , Managing Director - Sociomark
