Search Engine Optimization or SEO, in short, is a process that makes your website show up at the top of the relevant search. It also helps in making the website easy to navigate and user-friendly. SEO works on optimizing your website according to the keywords that are popular or searched widely across the section. When a user types in the keyword in the search bar, the optimized website shows up as the top search result, thus increasing traffic to your website. SEO works by following a set of rules and set of controls, that keep your website among the top search results.
Also Read - What is SEO
With millions of users worldwide looking for answers to their questions on the search engine platform, SEO helps in promoting your business by giving your website maximum public outreach. Along with endorsing your brand, SEO helps in acing user experience by providing prompt and relevant results. It also makes your brand stand out in comparison to a competitor brand, by bringing more customers to your webpage, thus increasing your sales!
Today, investing in SEO is very crucial for your internet or digital marketing. By sticking to a simple set of guidelines and following a particular keyword, you can take your business to new heights! Let’s take a small example here to understand the power of SEO. Suppose you own a restaurant in Chicago with the specialty of Italian food and you have created a website too for taking orders online. Now go online and search “best Italian food restaurant in Chicago” on Google. If you see your competitor's restaurant’s website on the top of the search results, it indicates that they have their SEO game strong! Don’t worry, with a good SEO plan, you can get there too! Good luck with your business and if you want to get SEO for your website, do not forget to contact us.
We will get you to the top! Like, really to the top!
Author : Bhavesh Jame (Sr.SEO Executive)
Reviewed By : Heta Baandal , Managing Director - Sociomark